In a first of its kind association for the brand, the actor will be seen endorsing the Canvas series of smartphones for Micromax. The association will kick off with the new Micromaxsmartphone-CanvasTurbo, to be launched soon in the Indian market.
Oddly enough, Micromax being an Indian brand has chosen a Hollywood celebrity as their brand ambassador.
Talking about the association with Micromax, Jackman said, "I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket."